Luis ROC — SEO & Search Growth Consultant

SEO consulting for B2B companies, ecommerce brands and businesses competing in the United States, in English and Spanish.

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    Case studies

    Real case studies in SEO, Amazon Ads and branding

    Each case shows the client's real context, the concrete problem and the work performed: no generic promises, no figures without a source.

    Who this is for: B2B companies, consumer brands and manufacturers who want to see the full process before deciding.

    Industries
    Amazon / marketplace, food and beverage, pharmaceutical, industrial abrasives
    Scope
    Technical SEO, Amazon Ads, branding, e-commerce and custom development
    Evidence
    Real screenshots of the project, with period and source noted in each caption

    01Documented cases

    One project in depth, and the rest of the record

    The main case shows the full context: industry, problem and work performed. The other public cases follow below, with the same information summarized.

    Main case · Amazon USA → Europa, Japón

    Mexican Abrasives Brand — Amazon USA and international

    Industrial Abrasives (sandpaper and discs)

    A Mexican sandpaper and industrial abrasives brand, with a solid product and experience in their traditional market, faced a clear situation on Amazon USA: very low sales for a prolonged period and Amazon was not a real strategic channel. The problem wasn't the product, but the strategy within Amazon.

    Problem. Very low sales for a prolonged period

    Work performed. Titles optimized by intent + industrial application. Bullets oriented to real use and compatibility. Redesigned images with technical focus and visual clarity. Backend terms aligned to real synonyms and variations.

    Amazon SEOCategory analysisListing optimizationBrand Registry + A+Amazon AdsInternational expansion
    View full case
    01
    Very low sales for a prolonged period
    02
    Amazon was not a real strategic channel
    03
    Listings without clear internal SEO structure
    04
    Lack of differentiation in a highly competitive category

    More public cases

    01Food / Spices and food productsHouston, Texas, EE. UU.

    El Venado Foods - Marca, E-commerce y Posicionamiento

    El Venado Foods is a spice and food product packaging and distribution company with operations in Houston, Texas. The company serves both wholesale and retail channels, with a strong presence in the Hispanic market. The client sought comprehensive support for launching a new product, as well as strengthening their corporate identity and digital presence.

    Work performed. Analysis of Hispanic consumer in Texas, distribution channels, competition in retail stores and cultural references for design.

    Brand developmentLogo and label designE-commerce developmentSEO and keyword research

    02Quotable summary

    In summary

    Companies served:
    Industrial manufacturers, consumer brands and regulated companies in Texas and Mexico.
    Services applied:
    Technical SEO, Amazon SEO and Ads, branding and custom development, always prioritized by business impact.
    Problems solved:
    Listings without structure, visual identity without coherence, manual processes without traceability.
    Observable results:
    Verifiable data when evidence and client authorization exist; no figures without a source.
    Next step:
    free 30-minute initial consultation to analyze your specific situation.

    03Questions

    Questions about the cases

    Do results vary from case to case?
    Yes, absolutely. Each project is unique and results depend on multiple factors: industry, competition level, initial project state, available resources and implementation time. That's why we show the complete process, not just the final numbers.
    Can I see specific metrics from the cases?
    Published cases show observable results without revealing confidential client data. In the free initial consultation I can share more details about cases similar to your industry if relevant to your decision.
    Do you work with companies similar to mine?
    My specialization is in B2B companies and consumer brands: manufacturers, distributors and professional service providers. The free initial consultation is the best way to confirm.
    Why don't you show exact growth percentages?
    Because percentages without context can be misleading. I prefer to show the process, problems solved and observable changes, with period and source when they exist. That gives you better information to decide.
    Can I talk to any of your clients?
    Some clients are willing to share their experience under confidentiality agreement. If after the initial diagnosis you decide to move forward, I can facilitate that conversation depending on the case.
    11 / NEXT STEPFREE 30-MINUTE INITIAL CONSULTATION

    Before investing more in SEO, find out where the opportunity actually is.

    Request a strategy conversation to review your current situation, priorities and growth objectives.