Main case · Amazon USA → Europa, Japón
Mexican Abrasives Brand — Amazon USA and international
Industrial Abrasives (sandpaper and discs)
A Mexican sandpaper and industrial abrasives brand, with a solid product and experience in their traditional market, faced a clear situation on Amazon USA: very low sales for a prolonged period and Amazon was not a real strategic channel. The problem wasn't the product, but the strategy within Amazon.
Problem. Very low sales for a prolonged period
Work performed. Titles optimized by intent + industrial application. Bullets oriented to real use and compatibility. Redesigned images with technical focus and visual clarity. Backend terms aligned to real synonyms and variations.
- 01
- Very low sales for a prolonged period
- 02
- Amazon was not a real strategic channel
- 03
- Listings without clear internal SEO structure
- 04
- Lack of differentiation in a highly competitive category