My Work Methodology
A structured process. Each phase is designed to prioritize the highest-impact work and measure its effect on the business.
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Market Study
Personalized Strategy
SEO Implementation
SEM Implementation
Monitoring & Scaling
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We start with a detailed strategic questionnaire to understand your business, objectives, audience and current situation.
Includes:
Detailed Brief - Strategic Diagnosis
Share specific information about your business to create a personalized strategy
Paso 1 de 4: Basic Information
ROC Search Growth Framework
The six phases shown above (brief, research, strategy, SEO, SEM and scaling) are the visible execution of a simpler decision framework: prioritize by potential impact, required effort and available evidence, and measure every change before scaling it.
How work gets prioritized
Every initiative is evaluated on three axes before it enters the work plan.
| Criterion | What is evaluated | Example |
|---|---|---|
| Impact | Search volume, commercial value of intent and pages affected | Fixing indexing on the main category vs. a single isolated blog post |
| Effort | Technical complexity, engineering dependencies and estimated time | Changing a meta tag vs. redesigning the URL architecture |
| Evidence | How well the hypothesis is backed by data (Search Console, crawl data, log analysis) | A confirmed traffic drop in GSC vs. a hunch with no data |
What happens in each phase
Brief and research
The real problem is defined and hypotheses are documented with existing data, not just business impressions.
Strategy
Initiatives are ranked using the prioritization table; the resulting plan is specific to the site, not a generic template.
SEO/SEM implementation
Prioritized work is executed in verifiable batches, with success criteria defined before each one starts.
Monitoring and scaling
Changes are reviewed against the data to see what worked, then decisions are made on what to repeat, adjust or drop.
Common mistakes this framework avoids
- Running technical SEO work before confirming the problem is actually crawling/indexing, not content or demand
- Prioritizing by ease of execution instead of real commercial impact
- Shipping large changes without a data baseline to measure the effect afterward
- Treating international SEO as a literal keyword translation exercise
How progress is measured
Progress is measured against each site's specific baseline: organic visibility on prioritized pages, indexing status, and business signals when analytics access is available (qualified traffic, assisted conversions). No specific rankings or timelines are promised because they depend on factors outside any consultant's control: competition, algorithm changes and the client's own internal decisions.
Related resources
Go deeper into the areas where this framework is applied most often.
Want to see how this framework would apply to your site?
An initial strategic review identifies what phase your project is in and which priorities make the most sense.
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