Who I Am
Founder and CEO of ROC Worldwide Agency LLC, Luis ROC is a digital marketing consultant specialized in cross-border e-commerce, SEO optimization, and advertising on platforms like Amazon and Google. His career began in 2000, and since then he has led projects for both Hispanic family businesses and large international corporations.
Luis specializes in generating measurable growth: through comprehensive keyword analysis and technical SEO strategies, he has transformed businesses with monthly sales of just $1,700 USD into companies exceeding $190,000 USD per month in less than a year.
His agency offers a comprehensive portfolio of services including technical, local and international SEO, PPC and Amazon Advertising, keyword research and competitor analysis, as well as Amazon listing optimization and web design. A key element in his trajectory is his ability to connect brands with the Hispanic market in the United States, which has a purchasing power of over $2.8 trillion dollars.
- Experience in SEO, Search Growth and digital marketing
- Proven transformation: from $1,700 to $190,000 USD monthly
- Technical, local and international SEO specialist
- Amazon Advertising and Google Ads expert
- Strategic connection with Hispanic market (2.8 trillion USD)
- Data-driven approach with continuous monitoring
Project Gallery
Learn more about my story and projects
How I work with B2B clients
Most of my clients are B2B or e-commerce businesses with a small or non-existent in-house SEO team. I don't sell generic hours — every project starts by solving a specific visibility problem, with a hypothesis and a way to measure progress defined before any work begins.
Areas of specialization
Technical SEO
Crawling, indexing, rendering and architecture for large sites or migrations. Applies when the problem isn't content — it's that Google can't see or prioritize what already exists.
International SEO
Multi-market strategy, hreflang and domain-structure decisions for businesses selling in more than one country or language.
Bilingual / Hispanic-market search
Keyword and content strategy for brands targeting the US Hispanic consumer, without literally translating what already works in English.
E-commerce
Category vs. product architecture, listing content and technical signals specific to large catalogs.
Amazon
Listing optimization and the relationship between Amazon organic SEO and Amazon Advertising.
AI search (GEO/AEO)
How to structure content to be cited by AI-powered search and assistants, without abandoning traditional SEO fundamentals.
Who this works well for
- B2B or e-commerce companies with existing organic traffic looking for an expert second opinion
- Teams that need clear prioritization, not an endless task list
- Businesses that sell or want to sell into the US Hispanic market
- Brands with large catalogs or sites that need serious technical SEO
Who this is not a good fit for
- Businesses looking for a guaranteed ranking within a fixed timeframe
- Budgets that only cover execution with no prior strategy
- Projects that expect results without access to the site or the technical team
What a first engagement looks like
- 1Initial diagnosis: review of the site, the market and direct competitors
- 2Prioritization based on impact, effort and available evidence
- 3A scope proposal and a way to measure progress before any commitment
Related services
Explore in detail the areas where I typically add the most value.
Want to know if your situation is a fit?
An initial strategic review helps identify where the real opportunity is before committing budget.
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