00Profile
Luis ROC
SEO & Search Growth Consultant
Founder of ROC Worldwide Agency LLC. 25+ years of experience, working in digital marketing since 2000. I work with B2B companies and ecommerce brands that need senior judgement in search: what to prioritize, why, and how to know whether it worked.
My work sits where the search system (crawling, indexing, intent, authority) meets the business decision behind it. I don't sell generic execution hours or hand over task lists with no prioritization logic.
I work in Spanish and English, on engagements that can span markets, languages and search environments: US companies reaching the Hispanic consumer, or brands that need to compete in more than one country without duplicating translated content.
We review your situation and what to prioritize. No commitment.
01Working axes
- 01SearchHow a search system finds, understands and prioritizes what already exists on the site.
- 02StrategyWhat gets done first and what gets dropped, based on impact, effort and available evidence.
- 03BusinessWhich business signal confirms the work had the intended effect.
02Areas of expertise
Areas of expertise
Technical SEO
Crawling, indexing, rendering and architecture on large sites and migrations.
International SEO
Multi-market structure, hreflang and domain decisions per country or language.
Bilingual search
ES/EN strategy for the US Hispanic consumer, without literal translation.
Ecommerce
Category vs. product architecture, facets and large catalogs.
Amazon
Listings and the relationship between Amazon organic and Amazon Advertising.
AI Search
Content structure and signals for generative search engines and assistants.
03Point of view
SEO rarely fails from a lack of tasks — it fails from a lack of priority.
A hypothesis with no way to measure it isn't a strategy.
If it can't be documented, it isn't published as a result.
The Hispanic market is not a translation of the English-language market.
05How I work
How I work with B2B clients
Most of my clients are B2B or e-commerce businesses with a small or non-existent in-house SEO team. I don't sell generic hours — every project starts by solving a specific visibility problem, with a hypothesis and a way to measure progress defined before any work begins.
Areas of specialization
Technical SEO
Crawling, indexing, rendering and architecture for large sites or migrations. Applies when the problem isn't content — it's that Google can't see or prioritize what already exists.
International SEO
Multi-market strategy, hreflang and domain-structure decisions for businesses selling in more than one country or language.
Bilingual / Hispanic-market search
Keyword and content strategy for brands targeting the US Hispanic consumer, without literally translating what already works in English.
E-commerce
Category vs. product architecture, listing content and technical signals specific to large catalogs.
Amazon
Listing optimization and the relationship between Amazon organic SEO and Amazon Advertising.
AI search (GEO/AEO)
How to structure content to be cited by AI-powered search and assistants, without abandoning traditional SEO fundamentals.
Who this works well for
- B2B or e-commerce companies with existing organic traffic looking for an expert second opinion
- Teams that need clear prioritization, not an endless task list
- Businesses that sell or want to sell into the US Hispanic market
- Brands with large catalogs or sites that need serious technical SEO
Who this is not a good fit for
- Businesses looking for a guaranteed ranking within a fixed timeframe
- Budgets that only cover execution with no prior strategy
- Projects that expect results without access to the site or the technical team
What a first engagement looks like
- 01Initial diagnosis: review of the site, the market and direct competitors
- 02Prioritization based on impact, effort and available evidence
- 03A scope proposal and a way to measure progress before any commitment
Related services
Explore in detail the areas where I typically add the most value.
Want to know if your situation is a fit?
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