Luis ROC — Consultor SEO & Search Growth

Consultoría SEO para empresas B2B, e-commerce y marcas que compiten en Estados Unidos, en inglés y español.

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Strategic SEO Review (832) 521-5050

Luis ROC Search Library

Search Library: search guides, analysis and playbooks

Working material, not filler. Each piece exists to settle one decision: what to prioritise, what to measure and what is not worth funding.

SEO Strategy

How to decide where to invest in search before executing.

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SEO Strategy · 8 min
SEO Audit vs SEO Strategy: What Should a Business Do First?
An audit finds what's broken; a strategy finds what's worth winning. A decision framework for choosing where to start.

Technical SEO

Crawling, indexing, rendering and fix prioritisation.

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Technical SEO · 9 min
Technical SEO Prioritization: Not Every Error Deserves to Be Fixed First
A scoring framework for prioritizing technical SEO findings by real business impact, not by how many errors appear in a report.

AI Search

Visibility inside generative answers and assistants.

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International SEO

Multi-market strategy, hreflang and demand by country.

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International SEO

International SEO · 9 min
Translating Keywords Is Not International SEO
Translating your keyword list isn't an international strategy. Intent, SERP composition and architecture shift by market even when the language is the same.

US Hispanic search

How the US Hispanic market searches in Spanish.

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US Hispanic search

Hispanic Search · 10 min
SEO for the US Hispanic Market: Why Translation Is Not Enough
The US Hispanic market searches in English, Spanish, and mixed language. How to approach keyword research, architecture and trust without guessing at numbers.

Ecommerce SEO

Categories, product pages and faceted navigation.

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Ecommerce SEO · 9 min
Category Pages vs Product Pages: Which One Should Rank for Which Query
How to decide whether an ecommerce query should be answered by a category page or a product page, and how to stop them from competing.

Amazon

Search inside the marketplace: organic versus paid.

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Amazon Search · 8 min
Amazon SEO vs Amazon Advertising: Where Organic Discovery Fits
The difference between organic relevance and paid placement on Amazon, and how listing quality influences both.

Other resources