Question 1

How does a project with you typically start?

Accepted Answer

It usually starts with a message about your site, your market, and the problem you're trying to solve. From there we figure out whether an initial diagnosis or a conversation makes sense before scoping the work.

Question 2

Do you work as an independent consultant or an agency?

Accepted Answer

I work as an independent consultant. That means the person who analyzes your site and defines the strategy is the same person following through on the project, without layers of junior account managers in between.

Question 3

What kind of companies do you usually work with?

Accepted Answer

Mainly B2B companies, ecommerce brands, and businesses serving the US Hispanic market, whether in English, Spanish, or both.

Question 4

Do you offer one-off projects or only monthly retainers?

Accepted Answer

It depends on the scope: some projects have a defined duration (a diagnosis or a migration, for example), and others need ongoing support. We define that based on the actual business goal, not a fixed package.

Question 5

What gets reviewed in an SEO diagnosis?

Accepted Answer

A serious diagnosis reviews site architecture, indexation, technical performance, content quality and structure against search intent, authority signals, and how the site competes against real competitors in your market.

Question 6

Does the diagnosis already include implementing the changes?

Accepted Answer

Not necessarily. The diagnosis delivers a prioritized analysis of what to fix and why. Implementation can happen internally, with your dev team, or as a separate project, depending on what you decide.

Question 7

Is a diagnosis useful if I already have an SEO agency?

Accepted Answer

Yes — it's common to want an outside second opinion when an agency's results aren't clear, or to validate the current strategy before renewing a contract.

Question 8

What's the difference between technical SEO and content strategy?

Accepted Answer

Technical SEO makes sure Google can crawl, index and understand the site correctly (speed, architecture, code, structured signals). Content strategy decides which topics to cover and how to answer search intent. A site needs both to rank sustainably.

Question 9

Should I fix technical issues first, or content first?

Accepted Answer

It depends on the diagnosis. If there are indexation or crawling issues, those are usually prioritized because they limit the impact of any content work that follows. If the technical foundation is already solid, the focus shifts to content and structure.

Question 10

Do you work directly with my company's development team?

Accepted Answer

Yes. On technical projects I usually coordinate directly with the development team or web agency to prioritize changes without blocking other items on the product roadmap.

Question 11

Is translating my site into another language already international SEO?

Accepted Answer

No. Translating content is just one step. International SEO also requires defining a URL structure by country or language, setting up signals like hreflang, and researching keywords specific to each market instead of literally translating the existing ones.

Question 12

How do you approach SEO for businesses serving the US Hispanic market?

Accepted Answer

The US Hispanic market isn't a 'translated' version of the English market — it has its own search behavior, terminology, and competition. I approach keyword research, site structure, and content with that specific behavior in mind, in Spanish, English, or both depending on how your audience actually searches.

Question 13

Can the same site rank well in English and Spanish at once?

Accepted Answer

Yes, as long as the site architecture correctly separates the language versions and each one has its own content and keyword strategy, instead of duplicating the same translated text.

Question 14

Is ecommerce SEO different from SEO for a services site?

Accepted Answer

Yes. Ecommerce has particular challenges like paginated categories, filters that generate duplicate URLs, products going in and out of stock, and the need for both category and product pages to rank for different intents.

Question 15

Do you handle Amazon SEO in addition to a brand's own site?

Accepted Answer

Yes, as a separate track. Ranking inside Amazon (listings, search terms, catalog structure) follows different rules than Google, though both strategies can reinforce each other when a brand sells through both channels.

Question 16

Can I have Google SEO and Amazon SEO under one strategy?

Accepted Answer

You can have a coherent brand strategy, but execution differs on each platform because the algorithms, signals, and search behavior aren't the same.

Question 17

Does traditional SEO help you show up in AI answers?

Accepted Answer

It's the foundation, but it's not enough on its own. Generative AI systems prioritize content that's clear, well structured, and verifiable, so many technical and content best practices help — but it's worth reviewing how information is structured so it's easy to cite.

Question 18

Can you guarantee my brand will show up in ChatGPT or AI Overviews?

Accepted Answer

No. Nobody can guarantee specific appearances in AI systems, the same way nobody can guarantee an exact Google ranking. What can be done is optimizing content structure, clarity and authority to improve the odds of being cited.

Question 19

Does this replace traditional SEO?

Accepted Answer

No, it complements it. Traditional Google search is still relevant for most businesses, and AI visibility is built on the same foundation of quality content and solid technical structure.

Question 20

How is progress on an SEO project measured?

Accepted Answer

Tracking combines technical metrics (indexation, crawl errors, Core Web Vitals), visibility metrics (rankings and organic traffic by segment), and, when it can be connected, the impact on leads or sales attributable to the organic channel.

Question 21

How often are results reviewed?

Accepted Answer

It depends on the scope of the project and is agreed upfront. Ongoing engagements usually have periodic reviews; one-off projects like a diagnosis deliver findings once the analysis is complete.

Question 22

Do you guarantee a #1 ranking on Google?

Accepted Answer

No. No consultant or agency that understands how search actually works can guarantee a specific ranking, because Google doesn't sell or directly control that outcome for third parties.

Question 23

Do you promise a fixed timeline for results or a response time for messages?

Accepted Answer

No fixed result timelines or response-time commitments are offered. SEO depends on factors outside any consultant's control, such as algorithm changes or how competitive an industry is.

Question 24

Do you use mass link-building or low-cost link tactics?

Accepted Answer

No. There's no work with cheap link packages or tactics that could put a site at risk in the medium term. The focus is building authority and visibility sustainably.

Frequently Asked Questions about SEO

How working together actually works

What an SEO diagnosis actually includes

Technical SEO vs. content strategy

International search and the bilingual/Hispanic market

Ecommerce and Amazon

Visibility in AI search (ChatGPT, Gemini, AI Overviews)

Measurement and reporting

What is NOT promised

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