01
Technical SEO
Identifies the barriers that keep search engines from finding and understanding your site.
Scope: crawling, indexing, architecture and performance; implementation depends on the engagement.
See technical SEOLuis ROC · SEO and digital growth consulting
From being online
to being chosen.
Technical SEO, local search and Google Ads for manufacturers and service companies pursuing business opportunities in the United States.
Visibility · Understanding · Decision
In a more complex environment
Search keeps evolving.
Your strategy has to evolve too.
Your customers find you on Google, in AI tools, on maps, in marketplaces and through branded searches. The difference is not being everywhere — it is being the option they choose.
Starting point
Before investing in more traffic, it pays to identify what is limiting growth: people not finding you, not understanding your offer, or not taking the next step.
Can they find you?
Crawling, indexing and architecture that let you show up in search. Technical SEO
Do they understand your offer?
Content and structure that explain what you do, for whom and where. Content and conversion
Do you know what creates opportunities?
Measurement of enquiries, contact quality and where demand comes from. Google Ads and measurement
02Priority services
Three fronts that turn searches into opportunities.
02
Local SEO
Connects your offer with searches from people who need your services in a specific area.
Scope: website, business information and eligible local profile. No promised rankings and no invented offices.
See local SEO03
Google Ads
Connects ad spend, search intent and measurement of opportunities.
Scope: campaigns, exclusions, landing pages and conversions. Fees are separate from media spend.
See Google AdsOther fronts, depending on the project
03Case studies
Concrete decisions. Work you can review.
Two projects with different scope: one marketplace sales project and one covering identity, product and digital presence. Every image is real work and is explained in its caption.
Case 01 · Amazon USA
Mexican abrasives brand on Amazon United States
Problem. A manufacturer of sandpaper and abrasive discs with no presence of its own in the U.S. market and a catalogue poorly represented for buyers who search by use, grit and size.
Decisions. Demand and competitor research, listing restructuring, product image and video design, Brand Registry, and advertising connected to purchase intent. Later, expansion into more markets.
Result reported by Luis ROC
≈ $800/mo → $79,000/mo
Monthly revenue on Amazon USA, at month 10 of the project.
Figure provided by the project owner. It refers to revenue, not net profit, and it is neither a guarantee nor a result attributable to SEO alone: catalogue, pricing, inventory, design and advertising all play a part. Brand anonymized by agreement with the client.
See all case studiesMain evidence: a real Seller Central screenshot keeping the period, currency and metric exactly as they appear in the account. The period shown is the account's historical total (2019–2021), not the ten months cited: on its own it does not prove that timeframe.
Case 02 · Houston, Texas
El Venado Foods: identity, product and digital presence
What was developed. Brand identity, creation of the Doña Chela character, packaging system, point-of-sale materials, website, online store and SEO research for the U.S. Hispanic market.
- A character of its own so the brand is recognized from a distance on the shelf, without relying on the name.
- A colour and typography system that separates varieties inside one visual family.
- Site and store architecture organized by product and by search in Spanish and English.
Case published with authorization. No sales, conversion or ranking figures are reported: there is no verifiable documentation to share for this project.
04Methodology
Understand first. Invest after.
This is how a contracted project runs. It is not what gets solved in the free 30-minute initial session.
1 / 5
Step 1
Context
Business goals, offer, market and the measurement available today.
Deliverable: agreed working framework and success criteria.
Step 2
Research
Demand, search intent and competition, within the contracted scope.
Deliverable: demand and intent map by page type.
Step 3
Priorities
Actions ordered by impact, effort and technical dependencies.
Deliverable: prioritized plan with owners and sequence.
Step 4
Implementation
Technical work, content, design or campaigns, as defined in the project.
Deliverable: changes executed or specified for your team.
Step 5
Measurement
Opportunities generated, contact quality and the results available.
Deliverable: periodic reading and adjustment of priorities.
05Search and AI
Be found, be understood, and let people evaluate your offer.
Google, maps, AI assistants and marketplaces can all take part at different moments of the same decision. There is no single sequence that applies to every business.
Visibility
Your content is accessible and the relevant information is actually published, not hidden behind scripts, filters or PDFs.
Understanding
It is clear which services you offer, which entities and areas they relate to, what your scope is and what concrete answers you give.
Trust
Demonstrable experience, explained cases, citable sources and verifiable conditions on the site itself.
- AI Search visibility
Environments where the decision can happen
- Maps
- AI assistants
- Marketplaces
- Branded search
Conceptual diagram of the journey: discover, research, compare and decide can happen in any of these environments and repeat. It does not represent data from your account and does not guarantee that an AI assistant will recommend your brand.
06Consulting
Luis ROC: strategic judgment and direct involvement.
I take part directly in the diagnosis, in setting priorities and in reading results. Depending on the scope, execution can be handled by your own team, a partner team or by me; what each side owns is defined when the engagement starts.
This does not imply unlimited availability. Areas served remotely are not offices: the base is in the Houston, Texas area.
- More than 25 years of experience in marketing and search.
- Founder of ROC Worldwide Agency LLC.
- Work in Spanish and English.
- Manufacturers and service companies.
- Houston as the main market, with remote work across the United States.
07Resources
Before hiring, understand what you need.
Technical SEO · what to check first
Technical SEO prioritization: not every error matters equally
A technical audit can surface hundreds of findings, but they do not all affect the business equally. Prioritizing by impact on crawling, indexing and rendering —cross-checked with page type and fix effort— avoids spending weeks on irrelevant errors.
Read the articleSEO audit or SEO strategy: what to do first
An audit answers what is failing on the site; a strategy answers which search opportunity is worth pursuing. How to decide where to start based on the business situation.
ReadAmazon SEO vs Amazon Ads: where organic fits
How to split priorities between organic visibility and ad spend when both compete for the same budget.
ReadYou can also browse the full library and the free tools.
08Questions
What people usually ask before starting.
What does the free diagnosis include?
An initial review of your current visibility, the site structure, the keywords you appear for, the main limitations detected and the opportunities visible at first sight. It is shared in a 30-minute session. It does not include deep keyword research, detailed competitor analysis or implementation.
How is it different from an audit?
The diagnosis is an initial reading to guide the conversation. An audit is contracted work: a systematic review of crawling, indexing, content, links and measurement, with documented and prioritized findings. The diagnosis says whether something needs reviewing; the audit explains what, why and in which order.
Should I start with SEO, Google Ads or a redesign?
It depends on where the bottleneck is. If the site prevents people from finding or understanding you, technical work and content come first. If the site works but there is no demand captured in the short term, Google Ads validates intent faster. A redesign is justified when structure or positioning block progress; in that case it is planned so existing visibility is not lost.
Do you work with companies outside Houston?
Yes. The base is in the Houston, Texas area, and projects are handled remotely across the United States, in English and Spanish. Serving a market does not mean having an office in it.
How are scope and investment defined?
Based on the business context, the goals and what research points to as a priority. Scope is agreed in writing before starting and states what is executed, what is specified for your team and what is out of scope. In projects with advertising, consulting fees are independent from media spend.
How is progress measured?
With the sources available in your own environment: Search Console, analytics, ad platforms and your record of enquiries. Visibility, opportunities generated and contact quality are reviewed. No rankings, traffic volume or specific return is promised.
09Diagnosis and contact
Find out what is holding back your company's opportunities.
Free SEO diagnosis by request: an initial review and a 30-minute session by video call, or in person in Houston when agreed.
It does not include deep keyword research, detailed competitor analysis or implementation. The session is scheduled based on availability; it is not immediate.
The form, its validations and its privacy policy are the ones on the diagnosis page; submissions are not duplicated and responses are not simulated.
- 01
Request
You send the form with your site, your market and what you want to solve.
- 02
Initial review
Visibility, structure, keywords, limitations and visible opportunities are reviewed.
- 03
Session scheduling
A date is agreed for the 30 minutes, by video call or in person in Houston. Availability is confirmed in the reply.