SEO & Search Growth Consultant | United States
SEO Consulting Built Around Business Growth
I help B2B companies, ecommerce businesses and brands improve search visibility and turn organic demand into qualified opportunities through technical SEO, market research, content strategy and measurable search growth.
Technical SEO · International SEO · Local Search · Ecommerce · AI Search
You don't need more traffic. You need the right search demand.
Most SEO programs don't underperform for lack of effort — they underperform for lack of focus. Six questions come first.
Find the opportunity- 01What are your buyers actually searching for?
- 02Which competitors are capturing that demand today?
- 03Can search engines crawl and understand your site?
- 04Do you have content for the queries that drive revenue?
- 05Does traffic convert into pipeline?
- 06Is your brand ready for how search is changing?
Your buyers are already searching. The question is where they find you.
Strategy depends on where discovery and buying actually start for each audience. Not every business needs a presence in every environment.
Google Search
Informational, comparison and transactional queries.
AI Search
Generative answers that summarize, compare and recommend.
YouTube
Video research when the product needs a demonstration.
Google Maps
Local discovery and proximity-driven decisions.
Marketplaces
Product search inside the buying environment itself.
Branded Search
What happens when someone searches your brand by name.
Six areas of work
Every engagement combines the areas that make sense for the market and the stage of the business. It is not a fixed package.
Technical SEO
Find and remove the crawling, indexing, architecture and performance barriers that hold organic visibility back.
International SEO
Architecture, content and search signals designed to compete across countries, markets and languages.
Local & Hispanic SEO
Local visibility and bilingual strategy for companies competing in the U.S. that need to reach Hispanic audiences.
Ecommerce & Amazon SEO
Improve how categories, products and listings get discovered across the search and buying journey.
AI Search Visibility
Prepare content, entities, architecture and authority for a search environment increasingly shaped by generative experiences.
SEO Strategy & Research
Turn keyword, competitor, intent and opportunity research into a prioritized growth roadmap.
01 · Technical SEO
Senior strategy. Not an account passed from desk to desk.
I work as a consultant, not as a layer in between. The business read, the decisions and the interpretation of the data stay with me, alongside whoever implements on your side.
- Diagnosis
- Hands-on review of technical, content and demand conditions.
- Research
- Audience, competitor and SERP analysis for the target market.
- Prioritization
- What gets done first, what waits, and why.
- Strategy
- A search plan tied to commercial objectives.
- Direction
- Guidance for the teams doing the implementation.
- Interpretation
- Reading results and adjusting the roadmap.
ROC Search Growth Framework
An approach that connects demand, SEO, authority, experience and business outcomes.
01 · Research
See the methodology- 01
Research
Demand, audiences, competitors, SERPs and opportunities.
- 02
Technical Foundation
Crawling, indexing, architecture, performance and technical signals.
- 03
Search Intent
Content and architecture aligned with what the audience actually searches.
- 04
Authority
Experience, entities, references, mentions and trust signals.
- 05
Search Visibility
Presence in the search environments that matter to the business.
- 06
Conversion
Experience, landing pages, CTAs and journey.
- 07
Measurement
Leads, conversions and continuous learning.
Measurement feeds research again: continuous improvement.
SEO doesn't end at a ranking
A ranking is an intermediate indicator, not a business result. Measurement should follow the full chain — and be honest about where attribution reaches its limits.
- Visibility
- Qualified traffic
- Engagement
- Commercial opportunities
- Leads
- Sales / revenue
Revenue attribution is connected when the analytics stack and CRM technically allow it. When they don't, that gap is stated plainly instead of estimated.
Search is evolving. Strategy has to evolve with it.
People no longer discover information through a traditional list of blue links alone. Generative search experiences are changing how companies, products, services and purchase decisions get researched.
Environments considered: Google AI experiences, ChatGPT, Gemini, Perplexity.
The work focuses on strengthening the signals a search system — traditional or generative — needs in order to understand and consider a brand:
- Technical SEO
- Original content
- Architecture
- Topical clarity
- Entities
- Authority
- Brand consistency
- Useful, citable information
- Measurement
There is no guaranteed formula to make an AI system recommend a brand. The goal is to build the signals and assets that improve its chances of being discovered, understood and considered.
Explore AI SearchSearch growth across markets, languages and cultures
Competing between the U.S. and Spanish-speaking markets takes more than translating content. Search intent, competition, language and the decision process can all shift from one market to the next.
- Keyword localization
- The term that converts in one market may not exist in the other.
- International SEO
- Architecture and signals per country and language — not duplicated copy.
- Bilingual architecture
- A sustainable, crawlable EN/ES structure.
- hreflang
- Correct reciprocal relationships between equivalent versions.
- Hispanic market SEO
- Hispanic audiences inside the U.S., not generic translation.
- EN/ES · United States
- One market, two distinct search behaviors.
Evidence before promises
Every published case has to document industry, starting situation, strategy, timeframe, result and the source of the evidence. Cases that don't meet that bar aren't published with numbers.
Documented cases are published as their evidence is validated (Search Console, Analytics, CRM or sales platform). In the meantime, available detail can be reviewed during the strategy conversation.
Luis ROC Search Library
Resources and published work
A library that grows with real material: articles, tools, documented cases and frequently asked questions.
Consulting work, not an agency template
Diagnosis, prioritization and interpretation of results with direct consultant involvement. The work combines analysis sessions, internal team enablement and support during execution.
About Luis ROC
SEO and search growth consulting with direct strategic involvement
I work with B2B companies, ecommerce businesses and brands competing in the United States — in English and in Spanish.
My role is consultative: diagnosis, research, prioritization and interpretation of results, working alongside the teams that implement.
Meet Luis ROCFrequently asked questions
Direct answers to the most common questions.
Before investing more in SEO, find out where the opportunity actually is.
Request a strategy conversation to review your current situation, priorities and growth objectives.