Luis ROC — SEO & Search Growth Consultant

SEO consulting for B2B companies, ecommerce brands and businesses competing in the United States, in English and Spanish.

Services

Resources

Contact

For a better experience, please enable JavaScript in your browser.

    Luis ROC

    Services

    SEO and Google Ads for B2B companies

    Three core services —technical SEO, local SEO and Google Ads— plus complementary capabilities added only when the project needs them. The starting point is always understanding where the bottleneck is.

    Who it's for: B2B manufacturers, service providers and distributors in Texas, Florida and the rest of the United States.

    Request an SEO diagnosisSee projects
    Services
    Technical SEO, local SEO and Google Ads / Performance.
    Problem
    The site doesn't generate clients, doesn't appear on Google, or ad spend has no clear return.
    Difference
    Direct work with the consultant, clear metrics and no promises of rankings or guaranteed results.
    Next step
    Free 30-minute initial consultation.

    Core services

    Three entry points, three different problems

    These are not packages: they solve three different bottlenecks. The entry point depends on whether the problem is technical access, visibility in the area you serve, or the demand you need to buy right now.

    01

    Technical SEO

    Problem it solves

    Technical SEO isn't a dump of tool errors. It's the infrastructure that decides whether your content gets crawled, indexed and shown correctly in the first place. I work on architecture, performance and how search engines actually process your site, prioritizing what affects the business, not what a scanner flags as "critical."

    Scope

    • Crawling, indexing and crawl-budget analysis
    • Architecture and internal linking review
    • Rendering assessment on JavaScript/SPA sites
    • Canonicalization and duplicate content audit

    How it starts

    What Google can actually crawl, what gets indexed, and why pages fall out.

    See the service

    ArchitectureStages

    From URL to result: where access breaks

    Selected stage

    Crawl

    robots, internal links, crawl budget

    If this stage fails, this never happens: Render

    The real technical path: if one stage blocks, the next ones never happen. The work is finding the stage that stops access, not publishing more pages.

    02

    Local SEO

    Problem it solves

    The company serves specific areas but does not appear when someone searches from there, nor on the map.

    Scope

    • Consistent name, address and phone across the sources search engines read
    • Business listing and content per service area actually covered
    • Local pages with their own information, not repeated templates
    • Tracking of calls, directions and forms with local origin

    How it starts

    The real office and the service area are reviewed before proposing scope. No offices or addresses are invented.

    See the service

    JourneyStages

    Service area and local visibility

    Selected stage

    Real office

    one verifiable address

    Next station: Service area

    Local visibility depends on where the service is delivered and on consistent business data, not on inventing offices that do not exist.

    03

    Google Ads

    Problem it solves

    Google Ads works when it's backed by a clear decision about what demand to capture, how to structure the account and what to measure. It's not launching campaigns and hoping. I manage paid search alongside SEO, understanding where each channel adds value and where it just duplicates spend.

    Scope

    • Assessment of whether Google Ads makes sense for your current situation
    • Campaign and ad group structure organized by intent
    • Conversion tracking setup and validation
    • Ongoing negative keyword work and spend control

    How it starts

    When it makes sense to pay for traffic, and when that budget performs better elsewhere.

    See the service

    JourneyStages

    Intent, landing page and measured contact

    Selected stage

    Search intent

    buyer problem, urgency and budget

    Next station: Ad

    A paid search only makes sense if the landing page answers that intent and the contact is recorded. Without measurement there is no investment decision.

    Complementary services

    Capabilities added when the project calls for them

    They are engaged inside an existing project or as specific work, always after the main problem is understood.

    Process

    How I work

    A structured 5-step process, with a deliverable and an estimated timeframe at each stage.

    1. 01

      Diagnosis

      Technical analysis of your current situation, competition, and market opportunities.

      1-2 days

    2. 02

      Strategy

      Prioritized action plan based on impact and available resources.

      3-5 days

    3. 03

      Implementation

      Technical and content execution with continuous monitoring.

      30-90 days

    4. 04

      Measurement

      KPI tracking, monthly reports, and results analysis.

      Monthly

    5. 05

      Scaling

      Continuous optimization and data-driven expansion.

      Ongoing

    Start with free initial consultation

    No commitment · Measurable results

    Clarity from the start

    Are we the right match?

    Luis ROC working with client

    Yes, if you are...

    B2B manufacturer seeking more online visibility
    Professional service provider
    Company investing in real, sustainable growthreal growth
    Business ready to scale with digital strategy
    Team that values measurable results over promises

    No, if you're looking for...

    The lowest price on the market
    Overnight results
    Projects without long-term vision
    Promises instead of strategy
    Luis ROC at expo

    I work with serious companies

    Related cases

    Real examples of how these services have generated results.

    Technical SEO

    Industrial manufacturer

    Acción: Technical audit + indexing error correction

    Resultado: 180% increase in organic traffic in 6 months

    Local SEO

    B2B professional services

    Acción: Google Business optimization + review strategy

    Resultado: Top 3 in main local searches

    Google Ads

    Regional distributor

    Acción: Campaign restructuring + advanced tracking

    Resultado: 45% reduction in cost per conversion

    View all cases

    Results vary by industry, competition, and starting point.

    Questions about services

    11 / NEXT STEPFREE 30-MINUTE INITIAL CONSULTATION

    Before investing more in SEO, find out where the opportunity actually is.

    Request a strategy conversation to review your current situation, priorities and growth objectives.

    Book a free 30-minute initial consultationView SEO services