01Context
The figure cited corresponds to month 10 of the project. The evidence screenshots show the account's accumulated history (2019–2021), and the Amazon Ads reports are Lifetime reports: neither one alone proves a month-by-month evolution.
02Problem and decisions
Problem and decisions
01Very low sales for a prolonged period
02Amazon was not a real strategic channel
03Listings without clear internal SEO structure
04Lack of differentiation in a highly competitive category
05Advertising investment without a solid research foundation
06Underutilization of advanced marketplace tools
03Implementation
Implementation
01Listing optimization and creation
Titles optimized by intent + industrial application. Bullets oriented to real use and compatibility. Redesigned images with technical focus and visual clarity. Backend terms aligned to real synonyms and variations.
02Brand Registry registration and activation
Complete brand registration on Amazon. A+ Content activation on all main listings. Product video integration. Vine program request for authentic reviews.
03Amazon Ads campaign launch
Sponsored Products campaigns by category. Sponsored Brands campaigns for awareness. Bid structure based on keyword research. Continuous A/B testing of creatives and targeting.
04International expansion
Replication of the successful model in: United Kingdom, Europe (Germany, France, Spain, Italy, Netherlands), Japan. Adaptation of keywords, listings and structure by marketplace.
04Results
Observable results
Monthly sales
From $800 USD/mo to +$79,000 USD/mo on Amazon USA
Amazon Ads sales
Over $631,000 USD generated
Orders processed
44,727 orders in the period
Average ROAS
3.08 return on advertising spend
Average ACOS
32.43% - sustainable advertising efficiency
Global expansion
Opening in UK, Europe and Japan
Real data backed by internal Amazon Seller Central reports. Approximate period: 10 months. Brand and sensitive data presented confidentially.
The figure cited corresponds to month 10 of the project. The evidence screenshots show the account's accumulated history (2019–2021), and the Amazon Ads reports are Lifetime reports: neither one alone proves a month-by-month evolution.
Learnings
- In technical categories, Amazon is won with research, not intuition.
- Visual and technical clarity of the listing directly impacts conversion.
- Advertising without keyword structure usually scales costs, not sales.
- Brand Registry unlocks real competitive advantages.
- Amazon can become an international channel if structured correctly from the start.
05Evidence
Expandable evidence
Choose evidence
06Related services
Related services
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