01Context
02Problem and decisions
Problem and decisions
01New product launch (Doña Chela) without defined identity
02Outdated and improvable visual image
03Lack of coherence between products, packaging and communication
04Absence of structured digital platform (e-commerce + SEO)
05Need for differentiation at point of sale for Hispanic market
03Implementation
Implementation
01Cultural and market research
Analysis of Hispanic consumer in Texas, distribution channels, competition in retail stores and cultural references for design.
02Doña Chela brand development
Creation of logo, label and POP materials (posters, displays, danglers) for the new michelada product.
03El Venado corporate redesign
New logo with realistic deer, packaging update, labels, corporate stationery, uniforms and transport fleet.
04Web and e-commerce development
Creation of venadofoods.com with product catalog, shopping cart, payment gateway, on-page SEO and optimization for local SEO in Houston.
04Results
Observable results
Product launch
Doña Chela successfully launched with its own identity
Strengthened brand
El Venado Foods modernized and professionalized
Visual coherence
Unified identity across all touchpoints
Digital presence
Functional e-commerce with direct sales capability
Local positioning
Better visibility for Hispanic market in Texas
The work allowed El Venado Foods to have a brand ready to compete and scale in physical and digital channels. Website: venadofoods.com
Learnings
- Cultural branding requires research, not stereotypes.
- The point of sale defines many design decisions.
- Visual coherence strengthens consumer trust.
- An e-commerce without brand strategy loses impact.
- The Hispanic market responds better to authentic and close brands.
05Evidence
Expandable evidence
Choose evidence
- El Venado Foods - Original visual identity (before…Original identity: outdated image without visual coherence
- New El Venado Foods product line with renewed…New identity: El Venado Foods packages with the redesigned realistic deer, applied across several product presentations.
- E-commerce venadofoodsDigital platform: functional e-commerce with local SEO
06Related services
Related services
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