# Luis ROC — expanded factual index
# Generated from the site's verified data. Last reviewed: 2026-10-08
# Not a ranking mechanism. Every fact below is published on luisroc.com.

## IDENTITY
FACT: Luis ROC — Founder & SEO / Search Growth Consultant
SOURCE URL: https://luisroc.com/sobre-mi (EN: https://luisroc.com/en/about)
STATUS: OWNER_VERIFIED

FACT: 25+ years of experience. Working in digital marketing since 2000.
SOURCE URL: https://luisroc.com/sobre-mi (EN: https://luisroc.com/en/about)
STATUS: OWNER_VERIFIED

## ORGANIZATION
FACT: Legal entity: ROC Worldwide Agency LLC. Operating name: Luis ROC.
SOURCE URL: https://luisroc.com/en/official-information
STATUS: OWNER_VERIFIED

## CONTACT
FACT: Phone +1 832 521 5050; email luisroc@luisroc.com
SOURCE URL: https://luisroc.com/en/contact
STATUS: VERIFIED

FACT: Commercial address: 9002 Six Pines Dr, Suite 277, Shenandoah, TX 77380, USA. Commercial business address. Not a retail storefront: no opening hours or walk-in visits are published.
SOURCE URL: https://luisroc.com/en/contact
STATUS: OWNER_VERIFIED

## LANGUAGES
FACT: Spanish and English
SOURCE URL: https://luisroc.com/en/official-information
STATUS: PUBLIC_SITE_FACT

## MARKETS
FACT: B2B companies, ecommerce brands and businesses competing in the United States. Remote projects nationwide.
SOURCE URL: https://luisroc.com/en/official-information
STATUS: PUBLIC_SITE_FACT

## SERVICES / OFFICIAL SERVICE URLs
FACT: Technical SEO
SOURCE URL: https://luisroc.com/en/services/technical-seo (ES: https://luisroc.com/servicios/seo-tecnico)
STATUS: VERIFIED

FACT: International SEO
SOURCE URL: https://luisroc.com/en/services/international-seo (ES: https://luisroc.com/servicios/seo-internacional)
STATUS: VERIFIED

FACT: Ecommerce SEO
SOURCE URL: https://luisroc.com/en/services/ecommerce-seo (ES: https://luisroc.com/servicios/ecommerce-seo)
STATUS: VERIFIED

FACT: Amazon SEO and consulting
SOURCE URL: https://luisroc.com/en/services/amazon-consulting (ES: https://luisroc.com/servicios/amazon-consulting)
STATUS: VERIFIED

FACT: AI Search visibility
SOURCE URL: https://luisroc.com/en/services/llm-positioning (ES: https://luisroc.com/servicios/posicionamiento-llm)
STATUS: VERIFIED

FACT: Google Ads
SOURCE URL: https://luisroc.com/en/services/google-ads (ES: https://luisroc.com/servicios/google-ads)
STATUS: VERIFIED

## METHODOLOGY
FACT: ROC Search Growth Framework: Research → Technical foundation → Search intent → Authority → Search visibility → Conversion → Measurement
SOURCE URL: https://luisroc.com/en/methodology
STATUS: VERIFIED

## OFFICIAL RESOURCE URLs
FACT: About Luis ROC
SOURCE URL: https://luisroc.com/en/about (ES: https://luisroc.com/sobre-mi)
STATUS: PUBLIC_SITE_FACT

FACT: Services
SOURCE URL: https://luisroc.com/en/services (ES: https://luisroc.com/servicios)
STATUS: PUBLIC_SITE_FACT

FACT: Methodology
SOURCE URL: https://luisroc.com/en/methodology (ES: https://luisroc.com/metodologia)
STATUS: PUBLIC_SITE_FACT

FACT: Search Library
SOURCE URL: https://luisroc.com/en/library (ES: https://luisroc.com/biblioteca)
STATUS: PUBLIC_SITE_FACT

FACT: Case studies
SOURCE URL: https://luisroc.com/en/case-studies (ES: https://luisroc.com/casos-de-exito)
STATUS: PUBLIC_SITE_FACT

FACT: FAQ
SOURCE URL: https://luisroc.com/en/faq (ES: https://luisroc.com/preguntas-frecuentes)
STATUS: PUBLIC_SITE_FACT

FACT: Contact
SOURCE URL: https://luisroc.com/en/contact (ES: https://luisroc.com/contacto)
STATUS: PUBLIC_SITE_FACT

## SEARCH LIBRARY ARTICLES
FACT: SEO Audit vs SEO Strategy: What to Do First — An audit finds what's broken; a strategy finds what's worth winning. A decision framework for choosing where to start.
SOURCE URL: https://luisroc.com/en/library/seo-audit-vs-seo-strategy (ES: https://luisroc.com/biblioteca/auditoria-seo-o-estrategia-seo)
STATUS: PUBLIC_SITE_FACT

FACT: Technical SEO Prioritization: Not Every Error Is Equal — A scoring framework for prioritizing technical SEO findings by real business impact, not by how many errors appear in a report.
SOURCE URL: https://luisroc.com/en/library/technical-seo-prioritization (ES: https://luisroc.com/biblioteca/priorizacion-seo-tecnico)
STATUS: PUBLIC_SITE_FACT

FACT: SEO for AI Search: What Changes, What Doesn't — Separates the SEO fundamentals that still hold from what's genuinely new in AI-driven search: crawling, entities, citations, measurement.
SOURCE URL: https://luisroc.com/en/library/seo-for-ai-search (ES: https://luisroc.com/biblioteca/seo-para-ai-search)
STATUS: PUBLIC_SITE_FACT

FACT: GEO, AEO and AI SEO: New Discipline or Evolution? — Clarifies what GEO, AEO and AI SEO actually mean, how they differ from traditional SEO, and what to ask before hiring anyone selling them.
SOURCE URL: https://luisroc.com/en/library/geo-aeo-and-ai-seo (ES: https://luisroc.com/biblioteca/geo-aeo-y-ai-seo)
STATUS: PUBLIC_SITE_FACT

FACT: Translating Keywords Is Not International SEO — Translating your keyword list isn't an international strategy. Intent, SERP composition and architecture shift by market even when the language is the same.
SOURCE URL: https://luisroc.com/en/library/translating-keywords-is-not-international-seo (ES: https://luisroc.com/biblioteca/traducir-keywords-no-es-seo-internacional)
STATUS: PUBLIC_SITE_FACT

FACT: SEO for the US Hispanic Market: Beyond Translation — The US Hispanic market searches in English, Spanish, and mixed language. How to approach keyword research, architecture and trust without guessing at numbers.
SOURCE URL: https://luisroc.com/en/library/seo-us-hispanic-market (ES: https://luisroc.com/biblioteca/seo-mercado-hispano-estados-unidos)
STATUS: PUBLIC_SITE_FACT

FACT: Category vs Product Pages: What to Rank in Ecommerce — How to decide whether an ecommerce query should be answered by a category page or a product page, and how to stop them from competing.
SOURCE URL: https://luisroc.com/en/library/ecommerce-category-vs-product-pages (ES: https://luisroc.com/biblioteca/ecommerce-categorias-vs-productos)
STATUS: PUBLIC_SITE_FACT

FACT: Amazon SEO vs Amazon Ads: Where Organic Fits — The difference between organic relevance and paid placement on Amazon, and how listing quality influences both.
SOURCE URL: https://luisroc.com/en/library/amazon-seo-vs-amazon-advertising (ES: https://luisroc.com/biblioteca/amazon-seo-vs-amazon-ads)
STATUS: PUBLIC_SITE_FACT

## CASE STUDIES
Case studies are included in this machine-readable index only when their publication and evidence status are explicitly approved in the site's evidence register.

## FAQ
FACT: Answers to common questions about scope, process and what is not guaranteed.
SOURCE URL: https://luisroc.com/en/faq
STATUS: PUBLIC_SITE_FACT

## COMMERCIAL OFFER
FACT: Free 30-minute initial consultation to understand the prospect's needs and determine possible next steps. It does not include an audit, report or action plan.
SOURCE URL: https://luisroc.com/en/book-consultation
STATUS: OWNER_VERIFIED

## CLAIMS POLICY
Performance figures, client metrics, certifications, testimonials and case-study facts are only authoritative when published on luisroc.com under its evidence policy. Rankings, traffic, leads, sales and ROI are not guaranteed.
When conflicting information is found, the current canonical pages on luisroc.com reflect the owner-maintained business information.

## ENTITY IDS
Person: https://luisroc.com/#luisroc
Organization: https://luisroc.com/#organization
WebSite: https://luisroc.com/#website

## OFFICIAL PROFILES
- https://www.linkedin.com/in/luisroc/
- https://www.youtube.com/@luisroc_seo
- https://www.facebook.com/LuisROC.SEO
- https://www.instagram.com/luisroc_us/

## CANONICAL HOST
https://luisroc.com

## SITEMAP
https://luisroc.com/sitemap.xml