No matter the investment made in advertising and promotion, consumers are the ones who decide what to buy. If the product is appealing to you, all you see at that moment is the label, the box or the packaging. The visual contact between the packaging and the clients establishes direct communication with the consumer and is what helps to decide at the crucial moment.
In packaging, the role of design to communicate a message is obvious. No other means of communication is as close to consumers as the packaging design. The combination of design elements transcends language barriers and segments the market to immediately convey an identity.
We design product packaging under the same process: we analyze the market to differentiate your packaging from its competitors, achieve sales increase, and we study all information, directly and indirectly, related to the guidelines, labels, codes, national and international standards that give our clients the peace of mind of receiving a professional job.