The visual contact between the clients and the design makes it possible to establish a direct communication to “Make Present an Absent Reality” and be able to issue a judgment or a concept based exclusively on the name and the design.
As a guide to a brand, the logo will be one of the most important investments you make in the life of your brand. That is why you should have the support of an agency with both national and international experience.
You must communicate exactly the qualities of the product
It must attract and seduce
It must be simple and accurate
Excessive details or too intricate design could not only distract the attention of your brand but could also make the reproduction of the design more difficult and expensive
A good logo must also be easily reproduced on various surfaces, such as paper, plastic, glass, embroidery, among other possibilities
The design should be clean and attractive, not only in colors but also in black and white, and should be able to be interpreted with all its recognizable elements when subjected to proportional reductions
In all cases, we try to achieve an image that conveys the true personality and characteristics of the brand with graphic elements created for this purpose
Within the treatment and care that requires the creation of a logo, you must pay close attention to your institutional communication. For this case, a logo usability manual with applications and specific indications for its correct use is made.
When it comes to differentiating from the competition, it is essential to provide the company with character, customer loyalty and optimum presentation within the business area in which the company’s work is located.
Remember that times change. If your current logo is not working or is outdated, it’s time to renew. Come to us and let us tell you how to renew your image to adapt to new markets or audience targets.
Characters help a lot to extend the brand and take it to a character who can talk, dress, touch and transmit elements or fundamental values of the brand.
At Luis ROC we know the importance that design and conceptualization have for your brand and your market. That’s why we bring you solutions that will help you quickly adapt to the new market trends and ensure that your brand remains in the top of mind of your customers.