It is not enough to create a corporate image. The identity should reflect a degree of thought, philosophy, and attitude of the company. It does not matter if a business is big or small. Today, everyone is more in need than ever to develop and maintain an effective graphic identity that can represent them as such.
One of the most important identifiers of your business is the company logo. In many cases, the logo is the first contact people can have with the company. The graphic material that represents the company as cards, letterhead, folder, etc. must maintain a consistent relationship with the company. These visual identifiers are less an aspect of public relations and more a product of the business strategy.
No matter the investment made in advertising and promotion, consumers are the ones who decide what to buy. If the product is appealing, all you see at that moment is the label, the box or the packaging. The visual contact between the packaging and the clients establishes direct communication with the consumer and is what helps to decide at the crucial moment.
In packaging, the role of design to communicate a message is obvious. No other means of communication is as close to consumers as packaging. The combination of design elements transcends language barriers and segments the market to immediately convey an identity.