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Digital Marketing

Digital Marketing is an important and very important component of web traffic for sites, portals and / or e-commerce, achieving natural positioning. It can include content management, public relations, customer service and sales.

Digital Marketing is associated with different business models. The main ones include the business-to-business model (B2B) and the business-to-consumer model (B2C). B2B (Business to Business) consists of companies doing business with each other, while B2C consists of selling directly to the end consumer. When digital marketing originated, B2C was the first to appear. B2B transactions were more complex and came later.

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Electronic Commerce and Digital Marketing have become more popular to the extent that Internet providers are becoming more accessible. More than a third of consumers who have Internet access in their homes claim to have used the Internet as a means to make their purchases.

The term SEM (Search Engine Marketing) describes the different methods that can be used to make your website more visible in search engines, thus making it more visible to potential customers, and bringing more traffic to your site.

Basically, it means paying for places that give visibility and traffic to your website. These ads can appear in the results of search engines for certain search queries that we will select previously or they can appear as banners in different websites frequented by your target audience. This type of ads is usually handled in a payment scheme called “pay per click”, in which no matter how many times your ad is seen, it will be paid only when someone clicks on it.

The price paid per click for this type of ads is usually established through auctions, so each sector of the industry will have different prices for these. Also this type of ads are very useful when a page is starting and you want to boost the traffic of the site.

The web is becoming our virtual shopping center, so today having a page that works as a store can be very lucrative.

The different variations that there are are the following:

CPA (Cost por Action)

The cost paid for each qualifying action (click, sale, registration) of an online advertisement or affiliate network.

CPC (Cost por Clic)

The cost or equivalent cost paid per click through an advertiser’s online ad destination.

CPL (Cost Por Lead)

The total cost of the online advertising campaign, divided by the number of potential customers generated.

CPM (Cost per Thousand Impressions)

An agreement on prices paid to a content site to show the banner of an advertiser one and a thousand times. “M” represents the Roman numeral for 1000.

CPV o CPS (Cost per Sale /SALE)

The cost paid for each sale generated from online advertising or affiliate link.

CR (Conversion Rate)

Percentage of site visitors who have a desired action.

CSS (Cascading Style Sheets)

A text data format used for the style independent of the structure of the Web pages.

CTR (Click Through Rate)

The percentage of visitors who click through an ad / link impression compared to the total number of visitors who saw the ad / link impression.

PPC (Pay Per Call)

Cost per call to a call center and is a calculated metric by dividing total operating costs by the total number of calls in a given time.

Click Through

The process of clicking on a link to visit another page or site.

Contextual Links

Text in a link; examined by the search engines in order to determine the relevance of the linked to the page.

The creation of content for marketing consists of the generation and distribution of quality content, useful and interesting to attract, acquire and retain a very defined audience; with the aim of generating profitable shares by this audience. The generation of these contents has as its fundamental objective to create a channel of communication with your customers and prospects without selling, it is a non-intrusive marketing process.

Instead of communicating the speech of your products or services, you bring useful and interesting information to these potential customers.

The essence of a content strategy consists of: The periodic creation of valuable information for potential clients, will later be rewarded with …

Reputation Management

We improve the perception of your brand, product or service.

To the extent that the world has become online, there is also greater access and transparency in information, and at the same time a multiplication of speed and distribution alternatives. In a nutshell: in the age of the web it is harder to hide information and easier to harm deliberately and maliciously.

The traditional forms of corporate communication and image management are no longer sufficient. It is not enough with direct contact or face-to-face discussion with a journalist. The risk no longer comes from a few places, but from everywhere. And sometimes, everywhere and at the same time, it is what can happen on the web when someone uses their multiple possibilities to damage another’s image and then things circulate at such a speed that it is no longer easy to reach the beginning of all do not identify those responsible.

In this new era, corporate reputation has become a crucial piece of marketing and image.

Managing reputation on the Internet, however, does not imply erasing everything you do not want other people to see, but to counteract and replace the negative with content that you do want to see. On the Internet, on the other hand, despite all efforts and legal attempts, nothing is erased. Everything exists as long as the source does not disappear. For that, both to prevent and to cure, you need to have a reputation strategy.

Internet has memory.

Therefore, if you are concerned about your image and reputation, you need a strategy to monitor and follow up on what is said about you.

It is common that the corporate reputation of a company (we have seen it with several of our clients) is affected by different reasons related to their business, such as poor service, poor service, quality of a product or even isolated cases of bad attitudes an employee. Any of those things, but all at once, can affect the results of search engines and social networks.

A potential client discovers that negative comments about his company circulate on the web. He gets in touch with us to solve his online reputation problem. And we take charge. First, we identify the negative comments, study their origin, analyze their impact, and investigate within the company of our what information could help to reduce, eliminate, fix or even penalize the source of negative information, especially in cases of false information or libel.

Each case depends on different factors but there is always an honest, legal and clear way to work on the construction and improvement of the reputation of a brand, product or service. Our clients usually have an idea of how they want to be perceived by their potential customers. We focus on that objective and we work so that the perception of the company by potential clients is what they want.

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