Many times you have ideas and names for the idea, but we do not know if the name is available, is appropriate and/or responds to the need of the Project, so we take care of doing a study and analysis to improve or create a new version.
Developing a name has to do with many factors such as phonetics, writing, and visual impact. This concept leads us to significant elements to create the brand.
The Lego brand is composed of 2 Danish words Leg godo, which means Play well.
Was formed at the University of Florida as a supplement for the Florida Gators football players.
The Nabisco brand is made up of the words “National Biscuit Company” it was made this way so it was easier to remember the name.
Hans Wilsdorf, who founded ROLEX made up all the possible combinations until finding one that would allow his brand to be pronounced anywhere in the world.
One of the most positioned brands in our mind is HOTMAIL, but in its structure, they include HTML acronyms that are used in web development (Hyper Text Markup Language) and from there the name HOTMAIL was developed.
The name and the creativity they used, personally I like quite a lot. CISCO is a technology company that comes from San Francisco. They only used the last letters of the composition of the name, and in the logo, they utilized bars that symbolize the famous Golden Gates bridge that is located in San Francisco.